Tag: demographics

Complicated Pixels: Lack of Racial Diversity in Video Games?


So in thinking about video games and the “space” and venues in which they are played in, more commonly in ones living room induced some ideas about the WHO is playing video games, rather than the WHERE.  According to statistical data, conducted by The Kaiser Family Foundation:

“African American youth between the ages of 8 and 18 play games 30 minutes more per day than white youth, while Hispanics play an average of 10 minutes more.  Aside from DVR playback, marketers might want to note that African Americans exhibit higher usage levels for watching live TV, DVD playback, and video game usage,” says the 2011 African American Consumer Report” (Tinyuoe)

In my opinion, the only way to answer this question is to examine, who or whom is making these video games behind the scenes. … Read the rest