Author: mfierro

Advergames: Darfur is Dying

This week in class we looked at advertising games, typically called Advergames. These games in particular are advertising some sort of product or company. Business Dictionary formally defines the advergames as:

A videogame which in some way contains an advertisement for a product, service, or company. Some advergames are created by a company with the sole purpose of promoting the company itself or one of its products, and the game may be distributed freely as a marketingtool.

So with that said, it seems reasonable to find that advergames are really popular. You may see a lot of advertising in games, like when you lose a level in a game and you have to wait for the ad to pass before you can continue playing.… Read the rest